Clay Builds Workflows. Endpoint Finds Small Business Leads: No Setup Needed.
Clay is a genuinely powerful tool for RevOps teams. But if you're a salesperson or founder who just wants verified leads for small businesses, you don't need a workflow builder - you need a search engine for SMBs. That's Endpoint.
Feature-by-Feature Comparison
| Feature | Endpoint | Clay |
|---|---|---|
| Use Case | Find & verify small business leads | Enrich & automate existing lead data |
| Technical Setup | No setup: search in plain English | Requires workflow building & APIs |
| SMB Database | Specialized small business database | Pulls from multiple data providers |
| Pricing Transparency | Fixed plans: $0, $30, $99/month | Credit-based, pay per enrichment |
| AI Search | Natural language: describe your target | No built-in AI prospecting search |
| Email Verification | Triple-checked, built-in | Via third-party integrations |
| CRM Push | One-click to Attio, HubSpot | Via workflow automation |
| Target User | Sales reps & founders | RevOps & growth engineers |
| Time to First Lead | Under 15 minutes | Hours of workflow setup |
Why Clay Isn't Built for SMB Prospecting
Clay is impressive for building custom enrichment pipelines. But it comes with a steep learning curve and requires technical setup. Most salespeople and founders don't have the time or engineering background to get full value from it.
With Endpoint:
- No workflow to build: just type your target market and get leads
- No API integrations required: email verification, CRM push, and exports are all built-in
- Transparent pricing: fixed monthly plans, no per-enrichment credit surprises
- SMB-specialized: optimized for small business discovery, not enterprise enrichment
Who Should Use Clay?
Clay is the right choice if you have a RevOps team or engineer who wants to build custom outbound automation pipelines, need deep data enrichment from 100+ sources, or already have a lead list that needs enriching.
Who Should Use Endpoint?
If you need to find small business leads from scratch - local companies, agencies, professional services, trades - and want to be prospecting today rather than next week, Endpoint is built for you.
The Bottom Line
For sales reps and founders targeting small businesses, Endpoint delivers faster results with zero setup. Start free with 5 searches - no credit card required.
