Why SMB-Focused Sales Teams Choose Endpoint Over RocketReach
RocketReach is a solid tool for looking up individual contacts on LinkedIn. But if you're trying to build lists of small business leads at scale - local companies, agencies, professional services - Endpoint is the better fit.
Feature-by-Feature Comparison
| Feature | Endpoint | RocketReach |
|---|---|---|
| SMB Database | Specialized small business database | General B2B contact database |
| Startup Pricing | Free plan + $30/month Pro | Higher price point, per-lookup credits |
| Local Business Data | Extensive: trades, agencies, local services | Limited local business focus |
| Search Method | AI natural language search | Filter-based search & browser extension |
| Data Freshness | Recently verified contacts | Variable data freshness |
| Decision Maker Access | Direct access to owners and managers | Mixed contact types |
| Email Verification | Triple-checked for deliverability | Standard verification |
| Bulk List Building | Export hundreds of contacts at once | Designed for individual lookups |
| Contract Length | Monthly, cancel anytime | Annual plans available |
How Endpoint and RocketReach Differ
RocketReach shines for individual prospecting - particularly through its browser extension for LinkedIn lookups. It's a great tool if you're manually researching contacts one by one.
Endpoint works differently:
- Search by market segment: type "marketing agencies in Austin" and get a full verified list
- Built for bulk prospecting: not individual lookups
- SMB-specialized database: local businesses and small companies that RocketReach misses
- Fixed pricing: no credit-based surprises when you need to pull a large list
Who Should Use RocketReach?
RocketReach works well if you primarily prospect by finding specific people on LinkedIn and need a quick way to get their contact information.
Who Should Use Endpoint?
If you need to build targeted lists of small businesses - agencies, professional services, trades, healthcare, SaaS buyers - and want to go from zero to a verified list of hundreds in minutes, Endpoint is the right tool.
The Bottom Line
For startups and sales teams building SMB lead lists at scale, Endpoint delivers better coverage, bulk exports, and more transparent pricing. Start free with 5 searches - no credit card required.
